In times of uncertainty, it is important that all small businesses display their ingenuity and positivity, and retain their strength. Throughout its history, Europe has been a center of innovation and creative thinking in the field of business, from the creation of the printing press to banking systems and the industrial revolution.
As we face the COVID-19 pandemic together, we have to use that same creativity to find new ways to connect with our friends, families, communities, and clients.
We at FewerClicks encourages all business owners to do the following during these difficult times:
- Connect and engage with your customers
- Think differently and with originality
Connect and get involved with your customers
Although you won’t see your clients face to face too much, social media and other technological innovations allow you to connect with them differently (but at the same time effectively). In addition to customers, you should also get involved with your staff, neighbors, business partners, investors, and all those who contribute to the success of your business.
1. Share your story virtually
Post a video about your business, why you started it, why you chose the neighborhood or neighborhoods where you work, what you are doing to adapt to this difficult situation, what your passion is and what you plan to do for the future. Posting such a video will connect you with your customers and the neighborhood, and foster unity. Once this period ends, you will have managed to establish an even stronger relationship with your community than before.
2. Make your business the priority topic
Send your clients a survey to suggest ideas for improving your business once you have passed this period. This will make your customers think more about you and help you develop efficient ways to improve.
3. Strengthen ties with your business community
Constantly talk to your suppliers, partners, investors, and neighboring companies. Join Facebook and Linkedin groups within your industry. This is a great way to get support and ideas from others who are facing similar challenges, including those already in your network and those you will meet for the first time.
4. Brainstorm with your employees
There are many people you can and should turn to for mutual support and brainstorming. First on the list are your employees, who are just as involved and committed as you are to the success of the business. Create a group chat, schedule a video call, or send a request for suggestions. Maybe they have come up with something you haven’t noticed before that might help you connect with customers and maintain cash flow in these tough times.
5. Show that you appreciate your employees
In addition to going to them for ideas, you should also make sure to show them your appreciation, and we’re not just talking about the financial side. Publicly share the reasons why you appreciate your employees, explaining why they are one of the keys to the success of your company. When customers come to your business, they interact with your staff first; therefore, highlighting the hard work of your employees will remind your customers why they love your brand.
Think differently and with originality
A successful business has to be able to adapt even to these difficult circumstances. Now is the time to think about other services that you can provide to customers, even if you cannot physically be by their side. It is time to take advantage of alternative resources, use ingenuity, use what you have, and think with originality.
6. Find new markets to take advantage of excess inventory
After trade with China declined due to the initial outbreak of Coronavirus, Vietnamese farmers experienced difficulties in finding buyers for their pitahaya (dragon fruit). An enterprising bakery bought the unsold fruit and started producing baguettes and pitahaya cakes that quickly became a real hit. Adapting excess stocks that would be difficult to sell is just the kind of creative thinking that is required during these unprecedented times.
7. Offers new options and unique experiences
Grupo Kabuki, a four Michelin star Japanese cuisine restaurant in four of its seven restaurants, continues to offer its dishes through home delivery. Despite the fact that home delivery for haute cuisine restaurants might have seemed unthinkable, the need to reinvent oneself is currently pressing.
Try to think of similar initiatives that provide not only convenience but also the novelty of a new experience. Gyms have started offering virtual group classes, and many personal trainers now offer Skype training classes. It is about offering customers a unique experience that they have not had before. Get them involved and consolidate your relationship. Think of new ways to help your clients.
8. Don’t underestimate the power of discounts
It is not just businesses that are losing revenue. Consumers are also losing income and maybe looking for ways to get the most out of their savings. A coupon or a discounted gift card (such as a $ 100 gift card for the price of $ 80) enables customers to support you now in exchange for a good deal in the future.
9. Inquire about loans and grants for companies
Many governments worldwide have started offering loans to the self-employed and companies affected by the COVID-19 crisis. You can find information on how to apply for these loans, as well as other news of interest on their official websites.
10. Make your free time productive
The time you spend at home may seem unproductive at times, but it’s up to you to reap the rewards of productivity at home. A good idea is to take online courses to improve your skills or learn about a new industry. There are many companies that offer online classes on Excel, Powerpoint, marketing, how to improve customer service, run a business profitably, and much more. You can also spend this time working on a project that you have always put off and that involves planning, writing, reading, and other tasks you can do at home.
How we help organizations?
We hope that these suggestions spark some ideas and generate new hope. If these tips can help even a single business overcome this crisis, it will have been worth it. We provide:
- free consultation to help you figure out a solution.
- hold meetings/calls to discuss the progress.
- And If you want, we work on an Adhoc basis for further engagement.
If you’re a startup, small business, or an SME in need of assistance, please reach out to us. We wish you all the best and hope to leave this situation behind you very soon!